...ternet— And How to Stop It This page intentionally left blank The Future of the Internet And How to Stop It Jonathan Zittrain Yale University Pres... ...s.org. The cover was designed by Ivo van der Ent, based on his winning entry of an open competition at www.worth1000.com. Copyright © 2008 by Jonathan... ...trations, in any form (beyond that copying permitted by Sections 107 and 108 of the U.S. Copyright Law and except by reviewers for the public press), ... ...omputer left the factory. Some early PC programs were distributed in printed books for buyers to retype into their ma- chines, but increasingly afforda... ...earby computers on the Internet by rifling through various electronic address books found on the MIT machine. 5 Its purpose was simple: to transmit a c... ...es facilitates the technology’s deployment in unanticipated ways. T able 4.1 lists examples of generative tools. For comparison, the table also includ... ...s critics of technology like Neil Postman, author of such evocatively titled books as Building a Bridge to the 18th Century 70 and T echnopoly: The Su... .... L. R. 1699 (2006). 96. For example, dodgeball.com combines online friend lists and cell-phone text messag- ing to allow users to advertise their w... ...34 GMT). 15. Gene Spafford, Re: [IP] $10 Laptops from HRD Ministry, India, IP Listserv (May 6, 2007), http://www.listbox.com/member/archive/247/2007/05...

...xtraordinary book explains the engine that has catapulted the Internet from backwater to ubiquity?and reveals that it is sputtering precisely because of its runaway success. With the unwitting help of its users, the generative Internet is on a path to a lockdown, ending its cycle of innovation?and facilitating unsettling new kinds of control. (futureoftheinternet.org)...

...er Originally Published in 1981 by Praeger Publishers. 3 TABLE OF CONTENTS THE MARKETING OF IDEAS AND SOCIAL ISSUES 1 TABLE OF ... ...BLE OF CONTENTS 3 FOREWORD 6 PREFACE 7 GLOSSARY 9 INTRODUCTION 10 1 THE NATURE OF IDEAS AND SOCIAL ISSUES 12 ORIGINATION, MATURATION AND ADOPTIO... ...cope Broadening" Debate 22 Social Marketing: Two Meanings 23 A BROADENED TYPOLOGY OF PRODUCTS 23 The Typology 24 Implications 27 EXCHANGE TRANSAC... ...are merely representative and not all will be discussed in the text. The top row lists exchanges for which no profit to the seller was intended to ... ...exchanges for which no profit to the seller was intended to accrue; the bottom row lists exchanges in which profit was the principal motivation. The... ...n considers services rendered, the third column covers ideas and the fourth column lists causes or social issues. Examples of items appropriate to ... ...agent with national influence is Harvard psychiatrist Robert Coles. Through his 13 books and more than 350 articles he has worked to communicate the... ...ita consumption of cigarettes in the world, government sponsored posters and comic books carrying messages illustrating adverse effects of smoking, ... ...n India's population control program. Nutrition messages were publicized in comic books (Berg 1970, p. 1402) and distributed in India where use has...

...An idea is taken for granted in the scheme of things. Someone exclaims, "I've got an idea!" What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? What will be the effect of the acceptance of the idea? These are some o...